Driving Growth Through Strategic Marketing and Data Analytics
With over nine years of experience in product marketing, I specialize in bridging brand management and business analytics to deliver measurable results. My career has been dedicated to leading cross-functional teams and implementing initiatives that drive significant growth and innovation.
Currently, I’m pursuing a Master’s in Business Analytics at Northeastern University, enhancing my ability to turn complex data into actionable strategies. I’m passionate about leveraging analytics and strategic planning to solve problems, optimize performance, and contribute to organizational success.
My Skills
01
Marketing and Brand Strategy
Expert in brand development and strategy, adept at campaign planning and management, skilled in content management, market research, and SEO optimization, with a strong focus on strategic planning and expenditure.
02
Data Analysis and Business Analytics
Proficient in data analysis using R and Python, experienced in statistics and regression analysis, skilled in business modeling and optimization techniques, and adept at leveraging Google Analytics for actionable insights.
03
Tools and Software Proficiency
Skilled in a diverse range of tools including design platforms like Figma and Adobe Creative Suite, data visualization tools like Tableau and Power BI, productivity suites like Microsoft Office and Notion, and CRM systems like HubSpot and Salesforce.
04
Tools and Software Proficiency
Experienced in Agile and Waterfall project management methodologies, with strong leadership skills, exceptional team collaboration, strategic planning expertise, and a knack for problem-solving.
05
Communication and Interpersonal Skills
Exceptional communicator with strong leadership qualities, excels in teamwork and collaboration, and possesses outstanding problem-solving abilities.
My Experience
Berkeley Lab | Berkeley, CA
Program Analyst Intern – Climate Tech
June 2024 – Present
- Program Coordination & Administration:
- Spearheaded scope development, budgeting, and program administration for the IMPEL and Cradle to Commerce programs, ensuring alignment with organizational goals.
- Data Management & Analysis:
- Managed milestones and success metrics using advanced data cleaning and manipulation techniques in Python, enhancing data accuracy by 20%.
- Stakeholder Engagement:
- Collaborated with key industry stakeholders, including the Department of Energy, Investors, and National Labs, to support technical assistance programs.
- Educational Initiatives:
- Conducted webinars for innovators, explaining the IMPEL pipelines, business seminars, and evaluation processes, increasing participant engagement by 35%.
- Content Development:
- Developed technical reports, newsletters, and case studies on building decarbonization, contributing to thought leadership in the sector.
- Web Development:
- Created and maintained internal and external websites: C2C.lbl.gov and impel.lbl.gov, improving information accessibility for over 1,000 users monthly.
- Data Visualization:
- Designed an advanced Tableau dashboard to visualize innovators’ funnel and technology progression, enhancing decision-making efficiency by 25%.
actyv.ai | Bangalore, India
Product Marketing Lead
November 2022 – July 2023
- Lead Generation Optimization:
- Drove a 25% increase in qualified leads by establishing a comprehensive lead generation funnel for over 50 enterprises and 700+ distributors.
- Conversion Rate Improvement:
- Boosted lead-to-demo conversion rates from 3.2% to 5.4% on paid ads by emphasizing emotional benefits in messaging, leading to higher engagement.
- Product Positioning Strategy:
- Formulated and executed comprehensive product positioning for actyv.ai’s suite: Go, Score, PayLater, and Insure, aligning offerings with market demands.
- Sales Enablement:
- Enhanced sales team effectiveness by 30% by creating training materials, pitch decks, case studies, competition battle cards, and product guides.
ClearTax | Bangalore, India
Senior Marketing Manager
May 2021 – September 2022
- Product Marketing Leadership:
- Led product marketing for e-Invoicing and GST solutions, defining value propositions and product messaging.
- Lead & Conversion Enhancement:
- Increased top-of-funnel leads by 10% and lead-to-demo conversion by 6% through customer journey optimization.
- Data Quality Improvement:
- Streamlined campaign reports by 20% using Python and SQL to improve data quality and marketing effectiveness.
- Website Traffic Growth:
- Boosted website traffic by 38.4% and improved customer satisfaction by collaborating on UX enhancements.
- Market Expansion:
- Launched e-Invoicing in KSA, acquiring 10 enterprise clients within 30 days.
- Awards & Recognition:
- Received the ‘Sharpshooter Award’ for the successful launch in the KSA market.
OlaCabs | Bangalore, India
Global Brand Manager
June 2017 – February 2021
- Revenue & Customer Growth:
- Achieved 10x revenue growth ($320M) and acquired 1.5 million new customers by strategizing marketing for Ola’s ‘Auto’ category.
- Market Positioning:
- Secured the #2 market position for Ola London within one quarter by leading supply marketing efforts.
- Post-COVID Strategy:
- Pioneered re-adoption marketing post-COVID, increasing market preference by 150% and boosting safety imagery scores by 9-10%.
- Driver Retention:
- Increased driver retention rates by 21% through data analysis and targeted communication strategies.
- Brand Awareness:
- Amplified brand resonance by 15% across digital platforms by leading social media and branding campaigns.
- Market Research:
- Conducted research for the launch of Ola Self Drive Cars, informing strategic decisions.
GroupM Pvt. Ltd. | Gurgaon, India
Group Head
May 2014 – June 2017
- Campaign Leadership:
- Led the upgradation of 9,000 Airtel network sites and optimization of over 30,000 sites for the ‘Open Network’ campaign.
- Creative Development:
- Recognized for leading brands like Hero MotoCorp, Absolut, and Policy Bazaar India, developing content across digital platforms.
- Social Media Growth:
- Drove national brand campaigns, leading to significant social media growth for Airtel.
Dentsu Worldwide | Delhi, India
Senior Social Media Manager
March 2013 – September 2013
- Strategic Campaigns:
- Developed and executed top social media strategies for Coca-Cola, GSK, and ITC Grand Chola, enhancing brand engagement.
- Audience Growth:
- Increased audience growth significantly through innovative campaigns in FMCG, ed-tech, and hospitality sectors.
Avian Media Pvt. Ltd. | Delhi, India
Senior Digital Executive
November 2011 – March 2013
- Digital Unit Establishment:
- Established the digital advocacy unit at Avian Media, contributing to its successful inception and growth under leadership guidance.
Geared for Creating Impact at Large
Meaningful work requires careful thinking, data-driven research that can drive business & values.
Academic Research
I love researching about how brand identities resonate with audiences and stand the test of time.
Brand & Product Consulting
Defining your product requires knowing your offering and the expectations from the market.
Business Analytics & Advice
Knowing the Market through backed evidences and met claims
The design process that solves companies problems
Every project begins with understanding your vision, goals, and the needs of your audience.
Translate insights into creative solutions, exploring various concepts and iterations.
Based on feedback and testing results, designs are refined and adjusted.
What My Clients say
Hear directly from those who’ve embarked on a transformative journey with me and experienced the transformational impact of our collaboration.
“Working with Vidhi was a game-changer for our brand. Her intuitive questions, structured design approach not only revitalized our brand identity but also aligned perfectly with our mission.”
David Dennet, CEO @ Ola Cabs
Ready to transform your idea into reality?
Do you have an idea you need to flesh out for your business?
I would love to talk and engage in a meaningful conversation to help turn it into a reality.