For over nine years, I’ve worked in product and brand marketing and management, where I’ve found joy in combining creativity and analytics to create meaningful outcomes. My journey has taken me across B2B and B2C industries, leading initiatives that focus on growth, collaboration, and innovation.
With an MBA in International Business from Indian Institute of Foreign Trade and an MS in Business Analytics from Northeastern University, I’ve developed the skills to take complex data and turn it into strategies that work. But what truly drives me is solving problems and building things—from new products to better processes.
I’m passionate about creating and delivering value with products that make people’s lives easier.
I’ve often been the “start-up” within larger organizations, bringing fresh ideas and flexibility to the table. Working at the crossroads of technology, marketing, and product has given me a unique blend of experiences that I’m grateful for—and that continue to shape my approach to everything I do.
My Skills
01
Product Marketing and Brand Strategy
Go-to-market strategy, product positioning, value proposition development, customer feedback analysis, market, intelligence. Expert in brand development, management and strategy, adept at campaign planning and management, market research, website and SEO optimization.
02
Data Analysis and Business Analytics
Proficient in data analysis using R, Python, Polars, Excel, experienced in statistics and regression analysis; skilled in business modeling and optimization techniques, and adept at leveraging Google Analytics for actionable insights.
03
Tools and Software Proficiency
Skilled in a diverse range of tools including design platforms like Figma, Canva, Lucid Chart and Adobe Creative Suite, data visualization tools like Tableau and Power BI, productivity suites like Google, Microsoft Office, Notion, and CRM systems like HubSpot, Airtable and Salesforce.
04
Project Management
Experienced in Agile and Waterfall project management methodologies
05
Prompt Engineering
Skilled in using AI platforms such as cursor, bolt.new for building products
05
Communication and Interpersonal Skills
Exceptional communicator with strong leadership qualities, excels in teamwork and collaboration, and possesses outstanding problem-solving abilities. Content writing, social media strategy
My Experience
Lawrence Berkeley National Lab | Berkeley, CA
Program Analyst Intern – Climate Tech
June 2024 – Present
At Berkeley Lab, I’ve had the opportunity to contribute to programs like IMPEL and Cradle to Commerce through scope development, marketing, and program administration, ensuring alignment with broader organizational goals. My work has involved managing and analyzing data with Python, engaging with stakeholders like the U.S. Department of Energy and National Labs, and supporting innovators through webinars, workshops, business seminars and technical assistance programs. I’ve also developed content such as technical reports and newsletters on building decarbonization, clean energy, created and maintained program websites, and designed a Tableau dashboard to visualize innovators’ clean tech-to-market journey. Each experience has allowed me to combine creativity, technical skills, and collaboration to support meaningful initiatives in a humbling way.
actyv.ai | Bangalore, India
Product Marketing Lead
November 2022 – July 2023
At actyv.ai, a B2B SaaS fintech platform, I worked on building and managing a lead generation funnel, supporting enterprises and distributors to streamline their outreach efforts. By creating clear and customer-focused messaging frameworks, I helped improve engagement and conversions. Collaborating closely with sales and marketing teams, I developed training materials to enhance product adoption and hosted webinars to effectively communicate key features and the value of actyv.ai to various audiences.
ClearTax | Bangalore, India
Senior Marketing Manager
May 2021 – September 2022
At ClearTax, a B2B SaaS fintech platform, I led the product marketing efforts for e-Invoicing and GST solutions, focusing on defining value propositions, identifying target segments, and crafting product messaging and positioning. My role involved identifying the target audience by diving into their unique challenges and crafting marketing strategies to solve them. Within 6 months of joining, I successfully managed the launch of e-Invoicing in the KSA market. These efforts helped improve overall lead generation and conversion rates while building a strong foundation for product success in new markets.
OlaCabs | Bangalore, India
Global Brand Manager
June 2017 – February 2021
I spent nearly four years at Ola – India’s largest mobility brand, and it was a truly transformative experience that allowed me to grow in multiple dimensions. I began by leading social media efforts for the parent brand – Ola, laying the foundation for my journey. I worked on several Tv ads and videos enhancing the brand visibility and adoption. I take pride in working on various ad scripts and drafting award-winning campaigns. Later, I transitioned to supply marketing, where I focused on improving driver retention by analyzing data to uncover pain points and crafting impactful strategies across marketing, communications, app UI/UX and PR.
One of my most rewarding experiences was leading Ola’s successful launch in the London market, where I implemented targeted brand messaging and social media campaigns. For Ola’s fastest-growing category, ‘Auto,’ I developed and executed marketing and social media strategies that not only drove substantial revenue growth but also significantly expanded the customer base.
In the wake of COVID-19, I spearheaded a re-adoption strategy for Ola India, prioritizing safety and hygiene measures. This effort bolstered market preference and enhanced the brand’s perception, showcasing the impact of thoughtful and timely marketing. Overall, my time at Ola was a rich blend of challenges and accomplishments that shaped my expertise in marketing and strategy.
GroupM Pvt. Ltd. | Gurgaon, India
Group Head
May 2014 – June 2017
At, GroupM – a WPP company, I worked on content for ‘Open Network’ campaign that spearheaded the upgradation of 9,000 Airtel network sites and optimized over 30,000 sites showcasing my ability to manage large-scale initiatives.
My creative journey extended to leading renowned brands like Hero MotoCorp, Absolut, and Policy Bazaar India, where I developed compelling content tailored for digital platforms, earning recognition for delivering innovative and engaging campaigns.
One of my proudest achievements was driving Airtel’s national brand campaigns, which resulted in substantial social media growth and strengthened the brand’s digital presence.
I was promoted to Business Manager, where I led a team of three dedicated to content and social media, reflecting my ability to lead and inspire teams toward achieving ambitious goals.
Dentsu Worldwide | Delhi, India
Senior Social Media Manager
March 2013 – September 2013
- Strategic Campaigns:
- Developed and executed top social media strategies for Coca-Cola, GSK, and ITC Grand Chola, enhancing brand engagement.
- Audience Growth:
- Increased audience growth significantly through innovative campaigns in FMCG, ed-tech, and hospitality sectors.
Avian Media Pvt. Ltd. | Delhi, India
Senior Digital Executive
November 2011 – March 2013
- Digital Unit Establishment:
- Established the digital advocacy unit at Avian Media, contributing to its successful inception and growth under leadership guidance.
Let's talk?
If you’re seeking someone to elevate your product or brand marketing efforts with strong analytical expertise, I would be thrilled to connect and explore how I can help bring your vision to life through impactful strategies and meaningful results.